Boxes and Arrows, a well-known magazine site serving the Information Architecture and Interaction Design communities since 2002, held a redesign contest in 2004. The panel of judges consisted of thought leaders and leading practitioners in the fields of IA and interaction design such as the late Hillman Curtis, Lou Rosenfeld, and Jared Spool. Many design firms as well as individual designers across the world entered the contest vying for the recognition of designing for the site that has helped shape the industry standard with its publications. Working with a good design friend of mine, we submitted a design concept to the contest under the name of April3rd. Approximately four months later we were selected as the winner of the contest and subsequently spent the next year and a half implementing our redesign for Boxes and Arrows. I have written an article detailing the entire design process on the B & A site. While I facetiously titled the article “Two designers, two years, one facelift”, this project was much more than a look-and-feel redesign. We were rethinking the interaction model and design principles for an online publication/magazine site. We studied the elements and the layouts of traditional print magazines and considered readers’ mental models when transitioning from print to Web. I believe we created an effective interaction flow and information architecture for this venerable site.